Fit Checkfor Zara
Zara Fit Check transforms the fitting room into a content creation studio, balancing retail, self-expression, and entertainment. A new way of interacting with garments.
Created for Zara Fanmao in Nanjing, China, the experience gives visitors a space to experiment with style, movement, and content creation. Through a professional multi-camera setup, guests leave with social-ready content that turns the act of trying on clothes into something performative, personal, and shareable.
Behind the mirror sits a professional multi-camera setup, real-time lighting, and an interface simple enough to use mid-outfit-change. Visitors direct their own shoot — trying looks, movement, and angles — and walk out with social-ready content shot in store. The fitting room stops being the least-loved corner of retail and becomes the reason people come in.
Fit Check is an interactive retail installation designed, engineered, and installed end-to-end by Bagel Affairs for Zara Fanmao in Nanjing, China: concept, product design, hardware, software, and on-site build. It's part of how we think about retail experience — less transaction, more something worth remembering.
Before designing the experience, we needed to spend a lot of time researching how younger audiences in China interact with fashion, retail spaces, and social content, and more importantly, how they feel inside those spaces. The way people moved through stores, where they stopped to take selfies, how they posed together, documented outfits, and shared moments online all became part of the thinking behind the project. We wanted the space to feel culturally in tune, immersive, and genuinely exciting to use, not like a trend awkwardly inserted into retail without truly connecting to the people inside it. During our own research trips to shopping centres in Barcelona, we noticed something that shifted our perspective. People were already filming outfit videos in malls. Tripods in corners, phones balanced on shelves, groups taking turns recording each other in mirrors, sometimes even buying outfits just to create content before returning them later. That's where we saw the opportunity: instead of treating this behaviour like a side effect or afterthought of shopping, why not design for it properly? Fit Check was created to give people exactly that space, professionally equipped for them to experiment with expression and fashion without needing to improvise the setup themselves. For Zara, that created something equally valuable. Every video shared online became professionally captured, naturally branded content created directly inside the store. The experience worked both ways: visitors left with content they were proud to share and had fun making, while Zara became part of the story instead of just the backdrop.
Nothing builds team bonding faster than being collectively lost in another country.
